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And a shish kebab - all year round!

29.01.2007

Once in July we have carried out a sociological interrogation among visitors of restaurant Dacha to find out, what associations are caused for them with "dacha" concept. Except for an abstract coziness, comfort, heat and sensation of summer shish kebab was occurred for the majority of the interrogated persons at once. Having found out the important place occupied by  this meat dish in "dacha" associative line of an average odessite, we have decided to take advantage of this information.

In order for summer mood not to leave the visitors of Dacha all year long, we have created an advertising campaign which symbol was made a shish kebab. As the ground is fertile - in fact it is possible to dream on this theme indefinitely.

So, since October, 2006 an advertising campaign «And a shish kebab - all year round» has started  at Dacha restaurant. It is planned to start various plots on "shish kebab" theme. In most cases the whole chain of dishes and the subjects incorporated by one general theme "will be strung" on a skewer.

Within the framework of an advertising campaign plots « Media on the Summer residence », « Noodles on the Summer residence » and « New Year on the Summer residence » have already appeared. What themes will appear in future? Watch the advertising!

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